thoughts on advertising and strategy, and being ten minutes ahead. any further ahead would be too hard.
Wednesday, February 14, 2007
Valentines special
For valentines day we stepped on the Free Hugs bandwagon. It seemed sort of right, given the name of the agency, and a lot of our material features pictures of people hugging things. I think this is some of Nathan's best work. I know about the orginal free hugs film, but didn't realise there's quite a global meme behind it already. Nathan got around 50 hugs, and quite a few people pulled out at the last minute. So there must be some deep seated need for people to connect in the real world. Second Life is doomed?
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