thoughts on advertising and strategy, and being ten minutes ahead. any further ahead would be too hard.
Tuesday, April 17, 2007
Ad free and wierdly beautiful
The frames for the posters, and their urban setting is more redolent of the US than the Cromwell Road but I find the effect curiously interesting - blue sky or buildings behind are framed by the ironwork.
I confess to usually going on summer vacation to a place where there is a town planning ban on advertising hoardings and it does make for a more pleasant visual landscape.
Monday, April 16, 2007
Kurt Vonnegut
1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted.
2. Give the reader at least one character he or she can root for.
3. Every character should want something, even if it is only a glass of water.
4. Every sentence must do one of two things -- reveal character or advance the action.
5. Start as close to the end as possible.
6. Be a sadist. No matter how sweet and innocent your leading characters, make awful things happen to them -- in order that the reader may see what they are made of.
7. Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
8. Give your readers as much information as possible as soon as possible. To heck with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.
Thursday, April 05, 2007
Art department redux
Sunday, April 01, 2007
Other Planning Types?
I wonder what other industries have planners? Architects? Artists? And what their scope of work looks like? What tools do they use? If you're one, get in touch?
Perhaps it would be cool to have a planners-of-the-world unite wiki or something. Maybe a meta-coffee-morning?