thoughts on advertising and strategy, and being ten minutes ahead. any further ahead would be too hard.
Monday, May 21, 2007
Sorry, a while since I posted. Big pitch. You know how it is.
I was listening to Thom Mayne on Ted Talks. I seem to have this recurring theme of planning and architecture. I suppose it's the mix of science and creativity, but it feels like I should know more about how strategy works in an architectural practice. Thom talks about the process of 'negotiation' - of understanding and reconciling different positions and influences. Planners do this all the time but I'm not sure they have a process, more an intuition they then prove out. Anyone know any strategists in architecture?
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