We chanced upon this at Stowe yesterday. It appears that Andy Goldsworthy has written his name in found things from the woods. It was utterly sursprising and charming. Serendipitous. Even if it had been created by a 6th form art student from the school or Andy himself, it possessed great creativity and charm. I think Alan Bennett said once that the beautiful thing about TV was the possibility of discovery. How many ads would do something so humble as place themselves in a media backwater to be stumbled upon by chance? And then be so creatively charming that they make the viewers' day altogether brighter and uplifted? We call ourselves a creative industry - and surprise and delight should be in the domain of creativity, not sales promotion.
Monday, October 01, 2007
A chance discovery
We chanced upon this at Stowe yesterday. It appears that Andy Goldsworthy has written his name in found things from the woods. It was utterly sursprising and charming. Serendipitous. Even if it had been created by a 6th form art student from the school or Andy himself, it possessed great creativity and charm. I think Alan Bennett said once that the beautiful thing about TV was the possibility of discovery. How many ads would do something so humble as place themselves in a media backwater to be stumbled upon by chance? And then be so creatively charming that they make the viewers' day altogether brighter and uplifted? We call ourselves a creative industry - and surprise and delight should be in the domain of creativity, not sales promotion.
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