Here's a nice example of radically simplified messaging. I think Leo Burnett once said that print ads had 4 main elements: a picture, a headline, a logo and some copy, and the more elements you can take off, the more powerful the creative idea becomes. I guess you need a little context to help such highly 'unpimped' design, but he's not wrong.
1 comment:
So interesting as this was posted all over LA a few days before the California primary and here you are, around the world picking up on it...but it was the buzz of many conversations...a simple flyer.
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