New Motion Creative

Hadn’t thought about this before, but one by-product of the iPad is a new creative genre – the motion magazine cover.

It seems to be a hybrid between static print and the motion picture.

I wonder if there’ll be an advertising knock-on or equivalent. If you’re reading the NYT on an iPad, then the advertising doesn’t have to be static, or a repurposed banner.

This format affords a somewhat bigger, broader and more filmic canvas than your typical MPU or whatever, and requires narrative / scriptwriting skills to deliver (and maybe a deeper consumer experience).