What are the rules of pitching?

Just started this over at Quora. This will be a longer blogpost sometime but here are some starters. I suspect these are not limited to pitching for advertising accounts either.

• Don't give the client a reason to say no (most pitches are lost, not won).
• If it can go wrong it will. It's best to get all the bad luck to hit on one pitch, rather than be spread out.
• Nod like dogs - and the room will follow.
• Always overdeliver.
• Make conversation not presentation.
• Don't assume your audience has a clue what you're talking about.
• Do something that makes you stand out - be memorable.

More to follow ...