I'm just amazed more ads don't use the technique - or maybe it's too mainstream to be cool anymore. Creatives - what do you think?
thoughts on advertising and strategy, and being ten minutes ahead. any further ahead would be too hard.
Showing posts with label london. Show all posts
Showing posts with label london. Show all posts
Friday, November 03, 2006
Why don't we see more tilt-shift around?
I'm just amazed more ads don't use the technique - or maybe it's too mainstream to be cool anymore. Creatives - what do you think?
Thursday, October 26, 2006
Expression or the anticipation of expression?
What is art in a commercial context? The Tate Modern was absolutely heaving, which is great, slides are a great thing, but are they art?
There's a lovely story about Leo Burnett in Sydney who kept inflated the emergency evacuation slide in the building's atrium, just for the fun of it. Good for them.
Should advertising be more arty or more fun - or are they not mutually exclusive concepts?
There's a lovely story about Leo Burnett in Sydney who kept inflated the emergency evacuation slide in the building's atrium, just for the fun of it. Good for them.
Should advertising be more arty or more fun - or are they not mutually exclusive concepts?
Brand expertise.
A nice example - of a sticker on the side of an escalator, away from public view, of something the brand (Tate Modern) knows that we might not.
Sunday, October 22, 2006
Art envy

Now I like the surprise of seeing something a bit unsual like this. But I don't know if Moleskines are just analog blogs - and therefore why can't they be digital instead? - or whether to feel envious because I can't paint.
My work Moleskine has a few mind maps in it but it's just too dull by comparison.
(PS this is now my 4th most viewed shot in Flickr. Memo to self - take more Moleskine shots)
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