Thursday, January 08, 2009

Where have all the typographers gone?

We lost a repitch last year. Boo. Largely political, but isn't it always. The new ads have broken and, this might smack of hard cheese, but they look like they've been done in powerpoint.

My grandad used to set hot type for the newspapers back in the mists of time, and my dad was a draughtsman, so maybe I have a thing about type. In fact I love great typography.

The last (and first) agency I ever worked at with a typographer (with a business card that said the same) was Still Price Court Twivy D'Souza. And that was a while ago. Where are they now? Surely they're not just doing nice powerpoint.

1 comment:

Stanley Johnson said...

Wow! My Grandad used to set type as well. I'd forgotten all about that until I read your post.